Our Commitment to Your Privacy at Flower Delivery Battersea
Privacy Policy Overview
This Privacy Policy outlines how Flower Delivery Battersea (hereafter referred to as "we", "us", or "our") handles the personal information of our customers. It applies to all individuals who place flower delivery orders with us in Battersea and the surrounding districts. We are dedicated to ensuring that your privacy and personal information are protected in accordance with the General Data Protection Regulation (GDPR) and relevant UK data protection laws.
What Data We Collect
When you engage our flower delivery services, we may collect and process the following categories of personal data:
- Contact Information: such as your full name, delivery address, billing address, phone number, and email address.
- Order Details: the recipient’s name, recipient’s address, specific order instructions, delivery preferences, personalised messages, or card notes.
- Payment Information: payment method details (handled securely by our payment processors; we do not store your card details on our systems).
- Communication Data: records of correspondence with us, such as queries, feedback, or customer support questions.
- Website Usage Data: information about how you use our website (including IP addresses, browser type, and access times) through cookies and analytics tools (refer to our Cookie Policy for details).
Lawful Basis for Processing Your Data
We process your personal data based on the following lawful grounds as defined by GDPR:
- Contractual necessity: To fulfil your order, process payments, manage deliveries, and provide associated customer support.
- Legal obligation: To comply with accountability, tax, and record-keeping obligations imposed by law.
- Legitimate interests: To improve our products and services, prevent fraud, and manage our business effectively (except where overridden by your fundamental rights and freedoms).
- Consent: For marketing communications and the use of certain cookies (where required). Consent can be withdrawn at any time.
How We Use Your Information
Your data is used for the following purposes:
- Processing and delivering your flower orders as requested.
- Communicating order status updates, confirmations, and delivery notifications.
- Responding to your enquiries, feedback, or complaints.
- Improving our services and website to better meet your needs.
- Sending marketing communications (if you have given explicit consent).
- Meeting our financial, legal, and regulatory obligations.
How Long We Retain Your Data
We only keep your personal data for as long as is necessary for the purposes described in this policy, including fulfilling orders, meeting legal requirements, and resolving any disputes. Specifically:
- Order and delivery records: retained for up to seven years for accounting and legal compliance.
- Customer service correspondence: kept for up to two years after the last communication to enable effective support.
- Marketing data: retained until you withdraw your consent or unsubscribe.
After the applicable retention period, your personal data is securely deleted or anonymised.
Who Processes Your Data
To deliver the best possible service, we may engage trusted third-party data processors who assist with:
- Payment processing (e.g., secure payment gateway providers; payment data is processed according to industry security standards).
- Order management and delivery logistics partners (only necessary details are provided to fulfil the delivery).
- IT, website hosting, and analytics services (for website functionality and performance monitoring).
- Marketing service providers (where you have opted in to receive updates from us).
Our processors only act on our instructions, operate under strict confidentiality, and comply with GDPR requirements. Your data is never sold or shared with third parties for their own direct marketing purposes.
User Rights Under GDPR
As a customer of Flower Delivery Battersea, you have the following rights regarding your personal data:
- Right of access: Obtain a copy of the data we hold about you.
- Right to rectification: Request correction of inaccurate or incomplete personal data.
- Right to erasure: Ask us to delete your data under certain conditions.
- Right to restrict processing: Ask us to limit how we process your data.
- Right to data portability: Receive your data in a machine-readable format and transfer it to another provider.
- Right to object: Object to certain types of processing, including direct marketing.
- Right to withdraw consent: Where processing is based on consent, you may withdraw consent at any time.
- Right to lodge a complaint: You may contact the relevant data protection authority if you believe your data has been handled inappropriately.
International Transfers
Where your data is transferred outside the UK or European Economic Area (EEA), we ensure safeguards are in place to maintain an adequate level of protection as required by law (such as relying on Standard Contractual Clauses or adequacy decisions).
Data Security
We take your data security seriously. All personal information is stored securely on protected systems. We implement suitable organisational and technical measures to prevent unauthorised access, loss, alteration, or disclosure of your data.
Updates to This Policy
We may update this Privacy Policy periodically to reflect changes in legal requirements or our business practices. The latest version will always be available via our website before you place your order.
Contact Us
If you have any questions about this Privacy Policy or wish to exercise your rights, please use the contact options provided on our website. We are committed to resolving your concerns promptly and transparently.